Over 20 million visitors a year – no other city in Europe attracts as many travellers as the British capital. Big Ben, Tower Bridge, Buckingham Palace: the list of London's highlights seems endless. We show you the five sights that belong on every itinerary – and what international travellers should keep in mind before they go.
Travel smart: Don't forget your travel health insurance
Medical care in the UK is not free for international visitors. In a medical emergency, costs can add up quickly – and travel disruptions happen when you least expect them.
Already on your trip or travelling from outside Germany/Austria? Protrip World Traveler – maßgeschneidert für Kurzreisen und Urlaubsreisen aus dem deutschsprachigen Raum, inklusive Schutz in Großbritannien.
1. Big Ben – London's most iconic landmark
Few structures are as inseparable from London as the 96-metre clock tower standing right next to the Palace of Westminster on the Thames. Together with the Parliament building, it forms a UNESCO World Heritage Site and makes for an unmissable photo opportunity from almost every angle along the riverbank.
Officially named "Elizabeth Tower", the name "Big Ben" has long since taken over. The tower's interior is not open to visitors – but its famous carillon more than compensates: every quarter hour, a melody from Handel's Messiah rings across the city. Big Ben is especially atmospheric after dark, when the tower and Parliament are bathed in warm light.
Tip: Plan your visit for the evening – the illuminated ensemble reflects beautifully in the Thames.
2. Tower Bridge – the world's most famous bridge
Tower Bridge is not just one of the most beautiful bridges in the world; it remains one of London's most vital transport links. The 244-metre suspension and bascule bridge spans the Thames right next to the Tower of London and offers a spectacular panorama over the city.
The bridge's walkways now house a museum that brings the story of Tower Bridge to life – including a glass-floor section with a direct view down to the Thames below. If you're lucky, you might even witness the bridge open its bascules for a passing vessel.
Tip: The museum pairs perfectly with a visit to the Tower of London directly next door.
3. Tower of London – witness to British history
No building in London is more deeply intertwined with the history of the city and the British royal family than the Tower. The circular castle in the heart of the city remains in the possession of the British monarchs to this day – and as a UNESCO World Heritage Site, it's open to all visitors.
The absolute highlight: the Crown Jewels of the British royal family, including crowns, sceptres and the 530.4-carat Cullinan Diamond. The Royal Armouries and the Museum of the Royal Regiment of Fusiliers round out the experience. A walk around the grounds is also your best chance to photograph one of the iconic Yeoman Warders – the Tower's ceremonial guards. And if you're lucky, you'll spot one of the legendary ravens that have called the Tower home for centuries.
Tip: Book your tickets online in advance, especially during peak season, to avoid long queues.
4. Buckingham Palace – home of the Monarchy
No visit to London is complete without a photo in front of Buckingham Palace – ideally timed to coincide with the Changing of the Guard, one of the most photographed ceremonies in the world. For nearly 200 years, the palace at the heart of London has served as the official residence of the British monarchs.
Beyond its role as a royal residence, the palace hosts state receptions and is home to the Queen's Gallery and the Royal Mews, both open to the public. In August and September, and on select dates in winter and spring, visitors can also tour parts of the palace itself, including the State Rooms. The private apartments of the Royal Family remain, of course, off-limits.
Tip: The Changing of the Guard doesn't happen every day – check the current schedule on the official Buckingham Palace website before you visit.
5. The British Museum – eight million years of human history
The British Museum, alongside the Louvre in Paris, ranks among the most famous and significant museums in the world – and it's an absolute must-see, even for those who don't usually seek out museums. Around eight million exhibits spanning two million years of history are spread across approximately 90 individual collections.
The highlights include the Rosetta Stone, the Elgin Marbles from ancient Athens, and one of the world's most important collections of Egyptian mummies. Seeing every exhibit would theoretically take several weeks – but half a day is more than enough to cover the greatest treasures.
Tip: Entry to the British Museum is free. Separate fees apply for special exhibitions.
Start your London adventure with the right cover
London is one of the most expensive cities in the world – and that applies to emergency medical care too. Don't let an unexpected health issue turn your trip into a financial nightmare:
Travelling from Germany or Austria? Get covered before you leave with the Protrip German Traveler – designed specifically for German and Austrian travellers, with comprehensive protection in the UK.
Already travelling or coming from elsewhere in the world? The Protrip World Traveler gives you global coverage – even if your journey has already begun.
FAQ - Visiting London – common questions answered
Do I need a visa for London?
Citizens of the EU and many other countries do not need a visa for short stays of up to six months. However, from 2025, travellers are required to register via the UK's ETA (Electronic Travel Authorisation) system before arrival.
Is the NHS free for international visitors?
Emergency treatment at NHS hospitals is generally available, but many services may result in charges for non-residents. A dedicated travel health insurance policy is strongly recommended.
How many days do I need for London?
Three to four days is enough to cover the five highlights listed here. If you want to truly explore the city, plan for at least a week.
How much do the attractions cost?
Big Ben cannot be visited from the inside. Tower Bridge (museum), the Tower of London, and Buckingham Palace (seasonal) charge admission fees. The British Museum is free.
What payment methods are accepted in London?
Cards and contactless payment are accepted almost everywhere. For the Tube and buses, use an Oyster Card or contactless bank card – cash is not accepted on public transport.
Take-aways
- Big Ben cannot be visited from the inside – the carillon and the evening illumination are the real experience.
- Tower Bridge is more than a crossing: the museum inside and the glass-floor walkway make it a highlight in its own right.
- Tower of London is worth it above all for the Crown Jewels – book tickets online in advance.
- Buckingham Palace is seasonally open from the inside (August/September) – the Changing of the Guard is free and always draws a crowd.
- The British Museum is free and could fill several days – focus on the Rosetta Stone, the Elgin Marbles, and the Egyptian mummies.
- Time planning: Three to four days is enough for all five highlights. With more time, add Borough Market, Notting Hill, the Tate Modern, and Hyde Park.